Safeway Makes a Difference for Special Olympics in More Ways than One

The Safeway Foundation’s Boost Their Ability campaign is currently underway throughout Northern California-area stores, offering the opportunity for shoppers to easily support Special Olympics Northern California (SONC) - among other notable organizations.

The campaign benefits more than 20 nonprofits across Northern California, Nevada and Hawaii that are dedicated to supporting individuals with physical and intellectual disabilities – including SONC. Shoppers will be prompted to make a donation, via cash or credit, at checkout of each purchase through the end of the month. 

“We believe that all people should have equal opportunity to live a healthy and full life, regardless of ability,” said Brad Street, president of Safeway’s Northern California division. “Supporting inclusion of all abilities resonates deeply with our employees, customers and in our neighborhoods as the need to help people with disabilities reach their full potential.  The point-of-sale campaign raises funds and brings awareness to help organizations transform the lives of people with a range of special needs.”

In addition to raising significant funding for SONC through the campaign, Safeway also makes a daily impact in the lives of athletes by offering job opportunities. More than two dozen athletes from all across Northern California currently work at Safeway stores, including some for more than a decade.

“We recognize the importance of providing opportunities for people with intellectual and developmental disabilities to succeed,” said Street. “Safeway’s commitment to diversity and inclusion is a longstanding, core element of our company philosophy. We proudly employ hundreds of people with disabilities.  We provide employees with training and the opportunity to succeed personally and professionally.”

The Safeway Foundation’s Boost Their Ability s campaign will run through Friday, Aug. 31, at all Northern California and Northern Nevada locations. Combined, Special Olympics Northern California and Nevada serves more than 25,000 children and adults with intellectual disabilities, empowering them to succeed in life through sports, education and health. More information is available at